Fortune Favors and Chef Eric have been featured in many articles, interviews, and news spotlights! Please direct press inquiries to:

WPR, Madison-based candied nuts maker Nutkrack rebrands to Fortune Favors, aims to expand, 5/30/23 22-min interview with CEO Sam McDaniel - check out his tips for small business growth!

WMTV-Madison, Madison candied pecan business rebrands, 5/19/2023 1-min video featuring interview with Chef Eric and new flavor teaser!

Specialty Food Association, "Fortune Favors the Pecans" as Chef Eric Rupert's company grow ups, 5/15/23 Enjoy our press release on the rebrand with quotes from our founders! The Capital Times, Nutkrack rebrands as Fortune Favors, 5/15/2023 The article that broke the news of our rebrand!

Wisconsin State Journal, Nutkrack Expands, 11/4/2022 2-min insider video at the new Cottage Grove facility featuring Chef Eric. Check out the small batch process which puts our candied pecans in our trademark cans within 30 minutes of cooking! Channel 3000, Best of Madison 2022 Winners, 7/28/2022 Guess who took 1st Place in Best Artisan Food Product?

The Capital Times, Nutkrack to expand production, 7/27/2022 Origin Stories: The move to the Cottage Grove production facility!

Isthmus, Palate Pleasers, 11/21/19 Origin Stories: When 'The Spicy' launched as "Firecracker'. Still true that candied pecans are the perfect food gift for that person on your list who has everything.

Rachael Ray Every Day 2019 Holiday Gift Guide: The gift guide is no longer available online...but Fortune Favors remains an amazing gift for ANYtime!

Madison Magazine, BEST OF MADISON 2019, 9/25/19 Nutkrack places in the Artisan Food Product category!

BRAVA Magazine, 1/9/19 Origin Stories - Crunchy Marvel!

Wisconsin State Journal, 7/22/2018 Origin Stories - Eric Rupert's Nutkrack started as a mistake but has turned into a full-on business of candied pecans

Isthmus Madison, 4/5/18  Origin Stories - Chef Eric Rupert's next act is NutKrack