Press

Fortune Favors and Chef Eric have been featured in many articles, interviews, and news spotlights! Please direct press inquiries to: sam@fortunefavorsnuts.com.

This Week in CPG 07/21/25: This roundup highlights our Publix rollout and spotlights Fortune Favors as a rising better-for-you snack brand bringing bold flavors to shelves nationwide!

MKE Startup News: Fortune Favors Scales with National Deal As we grow nationally, we're doubling down on what matters most: handmade quality, good jobs, and staying rooted in Wisconsin.

Startup CPG Newswire: Fortune Favors Launches 3 New SKUs with Publix Startup CPG gave Fortune Favors a huge highlight in their newswire! This article captures our journey from humble beginnings to hundreds of retail locations nationwide.

This Week in CPG Our expansion into Publix Supermarkets was highlighted by The CPG wire! You can now find Fortune Favors at more stores than ever throughout the Southeast!

5 Fancy Food Show Trends That Will Soon Take Over Your Pantry Our pecans got a shout out from Martha Stewart! Check out this article with her other Fancy Food favorites.

Explore Coleman Concierge's Biking Getaway Itinerary Destination Madison Fortune Favors is featured on Destination Madison's four-day bike trip itinerary. This article lists wonderful stops in our beautiful hometown of Madison, Wisconsin, and we are so proud to be a part of our bike-friendly community. WSB’s Small Business Development Center Offers Trusted, Transformational Support Wisconsin School of Business gave Fortune Favors a shout out after the tremendous year of growth we had in 2024. Check out the article for some of our recent highlights!

The Capital times, The Corner Table Podcast 5/30/2024 Fortune Favors CEO Sam McDaniel talks with Lindsay Christians about our company's growth and the power television can have on sales for a growing food business.

The Fortune Favors team was interviewed for the "Screw it, Let's Do This" podcast. Listen to our origin story on Apple Music, Spotify, or Youtube.

Destination Madison, 7 Things You Never Knew We Do in Event Services, 1/1/2024 Destination Madison gives Fortune Favors a shoutout for our collaboration on Madison-made gifts for events and travelers.

WISBUSINESS, U.S. Small Business Administration: Administrator Guzman visits Wisconsin for second stop on National Small Business Week Roadshow, 5/3/24 Fortune Favors accepted the honor of being named Small Business Persons of the year for the state of Wisconsin.

INC., 4 Keys to Great Customer Service in 2024, 4/30/2024 The founders of Fortune Favors outline our keys to success through excellent customer service and relationship building.

Madison Magazine, Fortune Favors' leadership wins Wisconsin’s Small Businesspeople of the Year, 4/18/24 Eric, Jess, and Sam share the most important ingredients to success.

608 Today, Made in Madison: 15 things created in the 608, 4/15/24 Fortune Favors is highlighted on this list of homegrown Madison businesses, bands and cultural figures.

Madison Magazine, As 'Top Chef' airs, we're reflecting on Madison's top talent, 3/27/24 Our Founder, Eric Rupert, is spotlighted in this list of noteworthy chefs who make Madison a foodie-hotspot.

SBA Administrator Guzman Announces 2024 National Small Business Week Award Winners Our team has been honored as Wisconsin Small Business Persons of the Year for 2024!

Isthmus, A viewing cheat-sheet for the ‘Top Chef’ visit to Wisconsin, 3/8/2024 Fortune Favors products will be featured on an upcoming episode of Top Chef, along with other Wisconsin-based businesses and products!

PBS Wisconsin Foodie - Fortune Favors and Mayana Chocolate We are so honored to be featured on this episode of Wisconsin Foodie! Get ready for 30 minutes of heart-warming banter between former colleagues, Luke and Eric. You'll learn some pecan fun facts, hear the duo share their heartfelt thoughts on spreading joy through food, and watch Luke taste test a Magic Bar!

WPR, Madison-based candied nuts maker Nutkrack rebrands to Fortune Favors, aims to expand, 5/30/23 22-min interview with CEO Sam McDaniel - check out his tips for small business growth!

WMTV-Madison, Madison candied pecan business rebrands, 5/19/2023 1-min video featuring interview with Chef Eric and new flavor teaser!

Specialty Food Association, "Fortune Favors the Pecans" as Chef Eric Rupert's company grow ups, 5/15/23 Enjoy our press release on the rebrand with quotes from our founders!

The Capital Times, Nutkrack rebrands as Fortune Favors, 5/15/2023 The article that broke the news of our rebrand!

Wisconsin State Journal, Nutkrack Expands, 11/4/2022 2-min insider video at the new Cottage Grove facility featuring Chef Eric. Check out the small batch process which puts our candied pecans in our trademark cans within 30 minutes of cooking!

Channel 3000, Best of Madison 2022 Winners, 7/28/2022 Guess who took 1st Place in Best Artisan Food Product?

The Capital Times, Nutkrack to expand production, 7/27/2022 Origin Stories: The move to the Cottage Grove production facility!

Isthmus, Palate Pleasers, 11/21/19 Origin Stories: When 'The Spicy' launched as "Firecracker'. Still true that candied pecans are the perfect food gift for that person on your list who has everything.

Rachael Ray Every Day 2019 Holiday Gift Guide: The gift guide is no longer available online...but Fortune Favors remains an amazing gift for ANYtime!

Madison Magazine, BEST OF MADISON 2019, 9/25/19 Nutkrack places in the Artisan Food Product category!

BRAVA Magazine, 1/9/19 Origin Stories - Crunchy Marvel!

Wisconsin State Journal, 7/22/2018 Origin Stories - Eric Rupert's Nutkrack started as a mistake but has turned into a full-on business of candied pecans

Isthmus Madison, 4/5/18  Origin Stories - Chef Eric Rupert's next act is Nutkrack