May 15, 2026

For the past few months, we’ve been quietly hinting at something new taking shape behind the scenes. Now, we can finally share it.
 
Fortune Favors is opening at Madison Public Market! ✨
 
Madison Public Market is being created as a year-round gathering space that celebrates local culture, handcrafted goods, and diverse food experiences — all rooted in Madison entrepreneurship and community. From the moment we first learned about the project, we knew it deeply aligned with our mission and values.
 
For us, this also feels like a homecoming! Returning to the east side allows us to grow in a way that feels connected to the neighbors and old friends who helped shape Fortune Favors from the beginning. 💛
 
We still have a few more details to share before opening day so make sure to follow our new social media pages, specific to the market on Facebook and Instagram.
 
See you soon!