July 21, 2022

And now, a message from Jess!

Jess in the shop holding up a sign that says Thank You!

Gratitude, and lots of it, in 2022

In 2018, Eric, his son Kellen and I opened our tiny nut shop in Madison, looking to bring some joy into the world. Slowly but surely, this community opened your hearts (and mouths) to us and we hope we've helped make your celebrations, your milestones and your afternoon snacks a little bit better. 

And you have made us better! Your feedback, your flavor ideas, your willingness to share our product with your family and friends have truly helped us grow as a business and to become better at it. And we are more grateful than ever.

In 2019, you helped us win the bronze medal in the annual Best of Madison contest, put on by Madison Magazine. 

In 2020, your steadfast support kept us afloat through some truly harrowing days for small businesses. 

In 2021, you voted us into silver medal position in Best of Madison. Wow. 

But this year, in 2022, we reached a milestone.
Not only are we a little more than 4 years old, employing 13 people and growing all the time, but we can proudly say that our very own community voted us into the GOLD MEDAL slot in Best of Madison! I truly wept when winners were notified a few weeks ago. Knowing that our hometown is behind us hits different, and I felt compelled to personally say thank you. YOU got us here. You showed up at the nut shop, you placed orders online, you put us on tables at your weddings, baby showers and parties. You told your friends and family about us. And from the bottom of my heart, I want you to know how much we appreciate you.


Jessica Benish
Co-Founder & Chief Operating Officer
Fortune Favors LLC
Best Little Nut Company in the World, Since 2018